Balancing Compassion and Expertise
The challenge was to simultaneously illustrate BTN’s expertise without appearing clinical. We focused on incorporating design elements that emphasize their compassionate services while still acknowledging the gravity of the conditions they assist with. We combined a clean, contemporary layout with imagery that emphasized the team and their dedication to patient empowerment.
Moving into Continuous Improvement
After a successful launch of the website, BTN and S4 moved into an agile, continuous improvement model, focusing on developing additional content, new template layouts, and marketing services. Together, Station Four and Brain Tumor Network are continuing to enhance patient care.