Designing an Information Architecture
When it comes to editorial design on the web, a primary goal is to showcase the content offerings without overwhelming the reader. This is achieved by designing an information architecture (IA) that governs the hierarchy of the site’s content and keeps the reader moving from article to article, interest to interest without getting bogged down. The S4 design team worked closely with Flamingo to create the governing structure of the site and implement it into the design.
Building a site that could hold all of the content for years to come
Every publication begins with a relatively small number of pieces that then quickly grows with the publication itself. One of the challenges the team faced was to create a layout and user flow for a publication that would go from 20 articles to 200 in a short amount of time.
Understanding the lifecycle of a particular piece and how it would progress down the content hierarchy as new pieces were introduced was an important part of designing a site that could be as beautiful and usable at 3 years old as it was at 6 months.