A Site That Says “We’re Different”
Even at the earliest stages, the firm wanted the site to set them apart from many of the other firm websites in the area. They wanted to focus on their “Service First” philosophy while giving each attorney a proper place on the site. For the look and feel, they were looking to depart from the standard “Lawyer” model and show their strength and boldness. For us, a lion was an obvious choice.
Showcasing Practice Areas
One of the goals of the site was to highlight the attorneys at the firm, but by far the main goal was to showcase their practice areas. We started with a landing page that listed all the areas and visually showed their capabilities. The page also provided a high level explanation of what they did for each of those practices. Inside the individual practice area, a user would be able to get a more detailed description as well as the names of the attorneys who specialized in that area.