how search engines see the web

Search engines send out programs called ‘spiders’ or ‘crawlers’ which are programs that continually index content and other information on web pages. After landing on a page the crawler will follow links on the page, digging deeper into the site and moving on to other sites. If the content on a page has changed but has yet to be crawled the new content will not come into play regarding the ranking of the site.

frequently asked questions

• Terminology Glut: What's the difference between SEO and Pay-Per-Click and Search Engine Marketing and Internet Marketing?
  • Internet Marketing encompasses all techniques and tools designed to drive traffic and conversions through your site, this includes the use of affiliate networking and forms of social media. Search Engine Marketing {SEM} involves all marketing associated with search engines. This includes SEO, but also includes sponsored ads on search engine results pages. Pay-Per-Click {PPC} is the most prevalent form of sponsored ads, where the advertiser only pays for the ad when someone clicks on it. SEO pertains only to techniques designed to increase natural or organic rankings. Go here for a more complete list internet marketing terminology
• What search engines matter?
  • As of July 2010 Google received 71.5% of all searches, Yahoo had 14.4%, and Bing 9.8%. The other 4.3% was spread between hundreds of smaller search engines. AOL like many of the other small search engines gets its search results directly from Google
• Do I really need to be submitted to a million search engines?
  • As you can see from the above question, the answer is no. Very early on in the industry, companies tried to use how many engines they submitted you to as a selling point even though it was by and large irrelevant. Today, search engines find you with their spiders. For new sites it can make sense to give the search engine a starting point, but hopefully through the development of quality incoming links, the search engines will have already found you.
• How long does SEO take?
  • There are a lot of factors involved in determining how long you can expect to see progress. The biggest factor is the age of the site and domain. New domains go through a period of being penalized in the search engines, especially Google. This can last anywhere from two-months to a year. Established sites should be able to see results in a shorter period of time.
• How do I gauge the success of SEO efforts?
  • Ultimately you should gauge the success or failure of an SEO effort by your bottom line: did you make more money? Of course because of market fluctuations this might not always give you clear answers in the short run. The next best indicator is in your web metrics. We keep an eye on rankings in the search engines, but do caution clients that the rankings are not the goal. The goal is the increased business that comes from higher rankings.
• How do I get incoming links?
  • Opportunities for developing links depend heavily on the nature of your business. Working through social media, blogs, and forums might be great for a start-up organic juice company. Conversely, an small CPA firm may rely more on relationships in the community as a source for quality links.
• Should I trade links with other sites?
  • As a rule, if you don’t know who made the request and the site has little to nothing to do with yours, no. If the link fits within your site’s content and not on a link page, then consider it. There’s generally no harm in exchanging links with business associates.

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