Social Media Optimization

Social media optimization is a great way to share your unique content and establish yourself as an authority in your field or generate interest about a product. SMO is a technique for generating incoming links, publicity, and traffic by participating in social media communities and technologies. Developing a blog and promoting that blog through such outlets as Digg, StumbleUpon, RSS feeds, and del.icio.us is a form of SMO

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stationfour: web design, online marketing & web development in jacksonville, florida

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Is leveraging social media appropriate for my company?

The downside to SMO is that it can take a lot of one thing many small business owners don't have: time. This can be offset by hiring Station Four to direct and manage your SMO efforts. We can set up the technology and make sure your content goes to the appropriate outlets.

Complete Solution: Blog and Content Development

Not much of a writer? Station Four can develop site and blog content for you. Our copy writers will work with you to understand your business and industry, research that industry, and write blog posts on a weekly, monthly, or even daily basis.

How does it work?

Once the copy for the blog is written, we will give you a copy in advance for review and, if desired, editing. Once approved, we push the post live and publish the blog to the appropriate outlets. We can even respond to your audience's emails and comments and interact with others blogging about your industry. This establishes you as an expert in your field, increases the number of incoming links to your site, and ultimately provides you with more traffic and more customers.