Marketing & Software Solutions That Empower Data Driven Business Decisions

At S4, headquartered in Jacksonville, FL, we create competitive advantages for our clients by utilizing the latest technologies in the generation and execution of agile marketing strategies.
— Why Choose Us

Where we excel

Welcome to S4, where digital excellence is our hallmark. With in-house experts and trusted specialists, we deliver outstanding results. Our seasoned professionals bring industry knowledge and expertise, ensuring excellence in every detail. From web design & marketing optimization to custom software development, we transform your digital presence into a dynamic platform.

We understand your unique needs. We create customized strategies that drive tangible results. With a proven track record and industry expertise, we are your trusted digital partner. Unlock your online potential with S4.

Strategy

Digital Marketing

SEO

Lead Generation

Sales Enablement

Digital Readiness

Digital

Website Development

eCommerce

HubSpot Customization

Umbraco Customization

System Integration

Software & API Development

Creative

Website Design

User Experience Design

Print & Graphic Design

Digital Production

 

— Our Approach —

Design, Build, Grow

A strategy is nothing more than a well-informed guess. We have the tools to ensure that the execution of your strategy works now and into the future. 

Design

We refer to all of our team as creatives, all here to identify and creatively design a solution for your problems. 

Build

Our solutions are constrained only by time and budget. Our team has the capability to build anything we imagine. 

Grow

Build it, but they won't come. We help ensure your strategy stays as agile and nimble as your business and customers. 

— Our Products

Product Highlight

Modern mass marketing for public transportation

Station Four is pioneering the digital marketing and communications space for public transportation having created eTransit, an audience engagement platform targeting public transportation agencies. Over 8 years of specialization in the transit industry has resulted in a SAAS based product that bridges the gap between transit ops and the public. 

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Audience Engagement

Designed to engage the public with transit agencies, providing an interactive experience for both parties. This includes social media integration, user feedback, and analytics.

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Real-Time Integration

We've created plugins with well-known transit data partners to pull real-time information so your riders can stay informed about impacts to the system that might affect them. 

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Routes & Schedules

Provides a fully integrated system that utilizes GTFS data to create a rider-focused website to educate and interact with riders seeking information about your agency.

– Case Studies –

We've done some pretty great things

For over 15 years Station Four has been innovating in the MARTECH space. See some examples of our great work.

Transit Agency Marketing Site

Scalable SaaS

Umbraco-based multi-tenant site for running eTransit's WaaS solution with custom API integrations and modules.

JTA

Digital Support

Digital marketing, campaigns, software development, website design and enterprise support. 

W&O Supply

Custom Software

Custom website design, ecommerce & ERP integration and software development services

– Case Studies –

We've done some pretty great things

For over 15 years Station Four has been innovating in the MARTECH space. See some examples of our great work.

Intrigued? — View more of our work in our showcase
Years in Business

15

Years in Business

Describe Your Image

1500

Completed Projects

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+7

Avg Engagement Term

Get to know us. We're pretty great!

We would be nothing without our team. At Station Four, we take pride in our team. Our experienced web developers, digital marketers, and strategists come from diverse backgrounds and bring a wealth of knowledge and expertise to the table.

— News & Blog —

Our Thoughts and Slices of Agency Life

Get the latest news and trends on Inbound Marketing

The Anatomy of The Hour

The Deceptively Complex Anatomy of an Hour at Station Four If I had a dollar for every time a client asked why something takes so long, I wouldn't be writing this blog post! Have ...
Chris Lahey
Chris Lahey

Is S4's WaaS Solution A Good Fit For Your Umbraco Website?

In today's fast-paced marketing environment, staying ahead of the curve is a constant challenge. Over the past 15 years, at S4, we've not only embraced this challenge but thrived ...
Chris Lahey
Chris Lahey

Content Strategy and Search in the Age of AI

When the internet was first emerging, we relied on search engines like Lycos, Dogpile, and Ask Jeeves. Searchers needed an intimate understanding of query syntax to narrow results ...
Chris Lahey
Chris Lahey

Paving the way to equitable public transportation websites through accessible design

At Station Four, we believe that true accessibility is not a mere checkbox to be ticked off during the development process of a website or digital interface. Rather, it is a ...
Station Four
Station Four

Bridging the Gap Between Front-End and Back-End Development

Building a website requires collaboration between many teams. To the untrained eye, front-end and back-end website development may look similar but in reality, they are very ...
Jeff Wilson
Jeff Wilson

Understanding, Creating and Optimizing Your Google My Business Listing

Setting up a Google My Business Listing is one of the most important things a business with either a brick and mortar locator and/or servicing a particular geographic area can do ...
Station Four
Station Four

Comp to Code: The Master Plan

Each time you visit a web page for the first time, your browser looks at the front end code and assembles the files in a way a user can interact with. Since this process ...
Jeff Wilson
Jeff Wilson

Five Essential Tools to Improve Communication Working Remotely

There’s nothing better than sitting in a room full of creative professionals, collaborating on a big web development project. Ideas are flying, the whiteboard marker is squeaking ...
Station Four
Station Four

Why You Should Build Your Website on the Umbraco CMS

Sitecore, Drupal, WordPress, Umbraco—the website platform scene is rich with options. Over the years, S4 built and managed websites on many platforms, and along the way a clear ...
Chris Lahey
Chris Lahey

Worth a Thousand Words: Getting the Images You Need for Your Website (The Right Way)

You may have heard it said before: “A picture is worth a thousand words.” Back when the expression was first established in the early 1900’s, printed papers, articles, and books ...
Station Four
Station Four

Why Fixed-Amount SEO Retainers Are Unethical

Lots of SEO agencies charge clients for upfront activities, then slap on a monthly fee for “ongoing search engine optimization.” Yet they provide little value—often not even ...
Station Four
Station Four

Do You Own Your Marketing Assets?

Do you know what marketing assets you will own when your project is completed? You should. I once had another agency owner brag they owned the copyright to all the work they did ...
Station Four
Station Four

6 Types of Estimates Used by Marketing Agencies

Getting familiar with some of the more common types of estimates marketing agencies use can help you level the playing field. An estimate's an estimate, right? Not necessarily. ...
Station Four
Station Four

Knowing What to Ask: Questions for Marketing Agencies

Everyone knows it's important to ask questions during a sales meeting with a marketing agency, but are you asking the right questions? I’m regularly surprised by the lack of ...
Station Four
Station Four

Choosing a Marketing Agency: Talk with the Right People

When going through the sales process with a marketing agency, make sure to understand who you're talking to and what involvement you can expect them to have in your project. ...
Station Four
Station Four

Evaluating Marketing Agencies: Traits that Lead to Success

There are a few specific traits that can give you valuable hints about whether a marketing agency is a good fit for your organization. Once you contact an agency, it's important ...
Station Four
Station Four

Measuring Site Performance: A First-Pass Review of Analytics & Benchmarking

How a quick look at existing data at the beginning helps us get a handle on measuring future performance. As a part of our initial discovery for SEO marketing, we like to get an ...
Station Four
Station Four

Contacting A Marketing Agency: What to Consider Before Reaching Out

You have a list of marketing agencies you think you might want to work with. What comes next? Should you use an RFP? And who should you talk with first? If you have created a ...
Station Four
Station Four

Good Contracts Make Good Clients

Every business relationship benefits from having a set of guidelines to help work through potential issues, including relationships with marketing agencies. In my experience, ...
Station Four
Station Four

Narrative Web Design: Tying Marketing Strategy to Design

Accurately transmitting and translating insights derived during the 'strategy' portion of a web design project is crucial. Without it, effort is wasted and results suffer. To ...
Station Four
Station Four

The Infinite Lawyer Loop: Balancing Legal Advice on Agency Contracts

A good lawyer can help you read and fully understand any contract you sign, but be careful of overcomplicating the relationship with your agency. Here’s the standard disclosure ...
Station Four
Station Four

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