Starting from Scratch
As a new company, CareTeam Health was building their brand from the ground up. With no existing marketing collateral and an open mind when it came to their logo, they relied on S4 to create a brand that was calming, self-assured, and, most importantly, trustworthy. As we fleshed out the brand, color became extremely important to reinforce these impressions.
Elegant Branding Across Media
Before we started on the site, our design team produced a wide range of internal collateral, including presentation decks, brochures, and informational sheets to present to employers and physicians. This allowed us to not only get a really firm grasp on the branding, but also collaborate with the client to find attractive and engaging ways to present their information.
Perfectly Coordinated Marketing
By the time we started work on the website, it was easy to implement the design and marketing techniques we had already developed.In fact, many of the graphics we used on the site were pulled directly from the presentation deck, which makes for a marketing package that is attractive and cohesive.