Taking an old concept and making it new
The team at Lords of Sapelo were keen on carrying the concept of "the squid" over to the redesigned website, but with a new direction. In order to bring the squid more into the forefront of the design, we presented several custom illustrations that would allow the squid to work as a strong brand component on the website.
Creating 'The Squid'
In the process of creating the Lords of Sapelo squid, we went through several versions of the design, exploring concept, color and placement before going with the final rendering of the hip squid complete with slouchy hat and glasses.