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The Deceptively Complex Anatomy of an Hour at Station Four If I had a dollar for every time a client asked why something takes so long, I wouldn't be writing this blog post! Have ...
In today's fast-paced marketing environment, staying ahead of the curve is a constant challenge. Over the past 15 years, at S4, we've not only embraced this challenge but thrived ...
When the internet was first emerging, we relied on search engines like Lycos, Dogpile, and Ask Jeeves. Searchers needed an intimate understanding of query syntax to narrow results ...
At Station Four, we believe that true accessibility is not a mere checkbox to be ticked off during the development process of a website or digital interface. Rather, it is a ...
Building a website requires collaboration between many teams. To the untrained eye, front-end and back-end website development may look similar but in reality, they are very ...
Setting up a Google My Business Listing is one of the most important things a business with either a brick and mortar locator and/or servicing a particular geographic area can do ...
Each time you visit a web page for the first time, your browser looks at the front end code and assembles the files in a way a user can interact with. Since this process ...
There’s nothing better than sitting in a room full of creative professionals, collaborating on a big web development project. Ideas are flying, the whiteboard marker is squeaking ...
Sitecore, Drupal, WordPress, Umbraco—the website platform scene is rich with options. Over the years, S4 built and managed websites on many platforms, and along the way a clear ...
You may have heard it said before: “A picture is worth a thousand words.” Back when the expression was first established in the early 1900’s, printed papers, articles, and books ...
Lots of SEO agencies charge clients for upfront activities, then slap on a monthly fee for “ongoing search engine optimization.” Yet they provide little value—often not even ...
Do you know what marketing assets you will own when your project is completed? You should. I once had another agency owner brag they owned the copyright to all the work they did ...
Getting familiar with some of the more common types of estimates marketing agencies use can help you level the playing field. An estimate's an estimate, right? Not necessarily. ...
Everyone knows it's important to ask questions during a sales meeting with a marketing agency, but are you asking the right questions? I’m regularly surprised by the lack of ...
When going through the sales process with a marketing agency, make sure to understand who you're talking to and what involvement you can expect them to have in your project. ...
There are a few specific traits that can give you valuable hints about whether a marketing agency is a good fit for your organization. Once you contact an agency, it's important ...
How a quick look at existing data at the beginning helps us get a handle on measuring future performance. As a part of our initial discovery for SEO marketing, we like to get an ...
You have a list of marketing agencies you think you might want to work with. What comes next? Should you use an RFP? And who should you talk with first? If you have created a ...
Every business relationship benefits from having a set of guidelines to help work through potential issues, including relationships with marketing agencies. In my experience, ...
Accurately transmitting and translating insights derived during the 'strategy' portion of a web design project is crucial. Without it, effort is wasted and results suffer. To ...
A good lawyer can help you read and fully understand any contract you sign, but be careful of overcomplicating the relationship with your agency. Here’s the standard disclosure ...