TARTA’s redesigned website centers the rider experience with tools and features that make planning trips easier and more intuitive. From a prominent rider-focused banner and integrated trip planner to a dynamic route selector enriched with branding and live service alerts, every detail supports efficient navigation. Additional resources like a persistent alerts bar, a dedicated service alerts page, and community-based points of interest help users stay informed and engaged while on the go.

The eTransit web app brings together static GTFS and real-time GTFS-RT data into one intuitive interface, offering riders an at-a-glance view of their route’s performance. Each trip displays planned stop times alongside real-time updates, making it easy to see if a vehicle is running on schedule. Live vehicle positions and relevant service alerts are integrated directly into the experience, ensuring that users have the most accurate and current information when planning or taking a trip.

The Routes in Service page features a dynamic, enriched route list designed to help riders quickly find the information they need. Each route is color-coded and clearly labeled, reflecting TARTA’s system branding and improving visual recognition. Real-time service alerts are integrated directly into the list, so riders can see disruptions or changes at a glance—making the experience more efficient, informative, and rider-friendly.

Service alerts are a critical part of TARTA’s communication strategy, designed to keep riders informed and confident as they navigate the system. Powered by a disruption management system, alerts are delivered in real time and strategically surfaced across key touchpoints throughout the site. Whether it’s a system-wide service change or a delay affecting a single route, riders can see alerts in multiple locations—within the Rider Hub banner, alongside individual routes, in the site’s utility navigation, and directly within trip planner results. This multi-channel approach ensures that important updates are never missed, providing a seamless and reliable experience for everyday riders and new users alike.

The Points of Interest section highlights key destinations throughout the community—like museums, shopping centers, and parks—making it easy for riders to explore the region by bus. Each location is automatically paired with the most relevant routes using the eTransit system, helping users understand how to get where they want to go without needing to map it out themselves. Category detail pages further simplify the experience by grouping POIs and showing which routes serve each destination.