Precision in your words

Digital Copywriting

We're not going to sugar coat it; writing copy for websites is challenging. Your consumer expects to be spoken to in a precise and targeted manner. Knowing how to say the right thing, to the right person, at the right time is key to a successful, marketing-focused website. 

copywriting-img-graphic
— One Message, Multiple Deliveries

Personalized Content

A modern website, backed by a marketing database or CRM, likely engages in a digital marketing tactic referred to as "Personalization". This means that one visitor, based upon their profile, may see different content than another visitor. Because of this, you may have to say the same thing in a unique manner for each unique audience type. 

Clients often feel that they can write their own copy, but this almost never works. Clients are typically too close to their business and are not able to step outside of it to see things the way their audience expects. In addition, we have to satisfy non-humans when writing content to maximize SEO success. All of this adds up to make copywriting a complicated endeavor. 

The Process

A strategy is nothing more than a well-informed guess. By testing and collecting data from your digital engagements you can refine your approach to ensure you're on target. 
1
Segment
Clearly define your audience segments. Plan for content to speak directly to what interests each segment.
2
Plan
Ensure that the structure of your website will accommodate your messaging. Plan out each section of each page and know what conditions will alter the messaging. 
3
Craft
Build your brand's personality into your content. Be genuine and direct. Understand the buyer journey and put yourself in their shoes. 
4
Refine

Listen to your data. Adjust your content and messaging to maximize success. 

Competitive Analysis

Breaking down the advantages and disadvantages of the competition’s strategy allows us to identify optimal positioning and implementation.

competitive-analysis
customer-journey-mapping

Customer Journey Mapping

Make sure that you know the path your customers take before buying. This ensures that you have the proper content and functionality in place for the buyer at every touch point along the way. 

PPC & Go To Market Strategy

Launching a new product is like shouting into the void. A solid advertising and traffic acquisition plan can make or break your efforts.  When you spend money to make money, you need to be certain that your return is adding value. 

ppc-go-to-market-strategy
digital-audit

Digital Audit

Evaluating your current capabilities are essential to designing a plan that works for your team. Modern digital marketing is incredibly complicated and can easily overwhelm unprepared staff. Asset collection and creating can sometimes sideline your efforts. Prepare for the surge of effort it takes to launch new digital efforts. 

Change Is Constant

The only thing we can guarantee is that tomorrow will be unlike today. Everything in digital is rapidly evolving. It's imperative that you understand that and think of your digital ecosystem as a living, breathing organism that must either adapt of wither away. It's far more effective to keep pace than to engage in episodic digital overhauls, followed by a steady path towards digital demise. 

  • Set Goals and Measure KPIs

  • Use data & evolve your strategy

  • Know and meet your customers where they are

  • Embrace change and plan accordingly

Learn more about S4

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